Digital wallets:
Digital wallets have not only changed the way customers interact with businesses, but it has also revolutionized e commerce. Digital wallets are cloud storage which contain your financial data, these wallets can be accessed anywhere using your smartphones and can be used to purchase things online. With development of apps such as passbook, this Ibeacon Mobile wallet can also be used in every day transactions. Passbooks allow customers to use their digital wallets to store anything which you can store in your regular wallet such as tickets, coupons and cards of businesses which accept and integrate passbook. All such stored commodities can be utilized in real time using a specific 2-D bar code. This bar code can be scanned anywhere and your credentials can be checked allowing the transaction to occur.
Integration in businesses:
Now this new aspect of digital wallets has created a race for all the major companies. These companies are in a rush to adapt this new technology which the business and IT pundits call the future of business transactions. This is because it creates an ease for the public which was not available before. Instead of bringing there wallet, saving coupons, cards or tickets they have have the peace of mind that every important information or item exists in their cell phones. So all they need is their cell phone to carry on business as usual. So digital wallet technology is fast evolving into a primary mode of payment. Now businesses can either utilize this new technology and improve their sales or stay with the old methods and become out dated.
Ease of customers:
There are a couple of reasons which makes inclusion of digital wallets a necessity for businesses everywhere. First and foremost is the ease of customers. Customers will be at ease when they know that they can shop at their favorite outlets using just their smartphones. Similarly various offers and sales can be sent directly to their smartphones which allows them to store their coupons or stamp cards in their Buy Ibeacons online. As they are stored in the cloud storage these cards are always with these customers. This way they can utilize them anytime without worrying about saving them.
Marketing:
Another important aspect is the marketing one. Using digital wallets, you can advertise directly to the customers not only online but also with the customers in proximity of the store. Ibeacons and other devices throw signals using Bluetooth to nearby devices. These send notifications advertising new sales and promotions, hence creating new customers.
